Rajan Keni

Rajan Keni

Menu

PORTFOLIO

Selected Work

Panama Route Launch

PANAMA ROUTE LAUNCH GIVEAWAYS

  This brief was about encapsulating famous pieces of Panamanian authenticity to entice people to fly with Emirates to Panama ( new location). We used four clusters of culture in promoting Panama. In our first cluster, we highlighted the Panamanian Hat – iconic in the land for its style and flexibility. We used the Emirates airline’s logo on the hat and on the wooden box, exclusive to the hat’s uniqueness in flexure inside the box. The second cluster contained a View-Master. Since Panama corresponds to tourism, the view master was an information appliance that provided images, directions, and knowledge of famous sites of interest around the country. Consequently, in the next cluster, we oriented the Binoculars. Panama is well-known for its variety of bird species in its renowned rainforests. Emirates airline passengers received a handbook containing images and illustrations of each species. Our handbook was devised with intensive details of Emirates Airlines inflight service (most notably its entertainment) and studies of Birds and Panamanian forests. Lastly, in the fourth and final cluster, we incorporated Panamanian coffee – recognized as the most expensive and lucrative coffee in the world. Furthermore, we designed a booklet providing information about the discovery of Panamanian coffee beans in its pure forms and its packaging process. Conclusively, we also provided customers with samples of the country’s coffee beans, along with a Coffee glass containing Emirates airlines branding.

FIFA CLUB WORLD CUP 2023

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

KPMG Tax Summit

PANAMA ROUTE LAUNCH GIVEAWAYS

  This brief was about encapsulating famous pieces of Panamanian authenticity to entice people to fly with Emirates to Panama ( new location). We used four clusters of culture in promoting Panama. In our first cluster, we highlighted the Panamanian Hat – iconic in the land for its style and flexibility. We used the Emirates airline’s logo on the hat and on the wooden box, exclusive to the hat’s uniqueness in flexure inside the box. The second cluster contained a View-Master. Since Panama corresponds to tourism, the view master was an information appliance that provided images, directions, and knowledge of famous sites of interest around the country. Consequently, in the next cluster, we oriented the Binoculars. Panama is well-known for its variety of bird species in its renowned rainforests. Emirates airline passengers received a handbook containing images and illustrations of each species. Our handbook was devised with intensive details of Emirates Airlines inflight service (most notably its entertainment) and studies of Birds and Panamanian forests. Lastly, in the fourth and final cluster, we incorporated Panamanian coffee – recognized as the most expensive and lucrative coffee in the world. Furthermore, we designed a booklet providing information about the discovery of Panamanian coffee beans in its pure forms and its packaging process. Conclusively, we also provided customers with samples of the country’s coffee beans, along with a Coffee glass containing Emirates airlines branding.

KPMG Responsible AI

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

KPMG Proposals

PANAMA ROUTE LAUNCH GIVEAWAYS

  This brief was about encapsulating famous pieces of Panamanian authenticity to entice people to fly with Emirates to Panama ( new location). We used four clusters of culture in promoting Panama. In our first cluster, we highlighted the Panamanian Hat – iconic in the land for its style and flexibility. We used the Emirates airline’s logo on the hat and on the wooden box, exclusive to the hat’s uniqueness in flexure inside the box. The second cluster contained a View-Master. Since Panama corresponds to tourism, the view master was an information appliance that provided images, directions, and knowledge of famous sites of interest around the country. Consequently, in the next cluster, we oriented the Binoculars. Panama is well-known for its variety of bird species in its renowned rainforests. Emirates airline passengers received a handbook containing images and illustrations of each species. Our handbook was devised with intensive details of Emirates Airlines inflight service (most notably its entertainment) and studies of Birds and Panamanian forests. Lastly, in the fourth and final cluster, we incorporated Panamanian coffee – recognized as the most expensive and lucrative coffee in the world. Furthermore, we designed a booklet providing information about the discovery of Panamanian coffee beans in its pure forms and its packaging process. Conclusively, we also provided customers with samples of the country’s coffee beans, along with a Coffee glass containing Emirates airlines branding.

KPMG Internal

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”
Social Media

Launching Enhertu - AstraZeneca

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Camry Sports Launch

CAMRY SPORTS LAUNCH

  The brief was to highlight an emerging trend and feel when promoting the vehicle. We used the color red as it was a sporting, friendly and trendy color in the vehicle industry. To bring the color red to life, in relation to the car – we enveloped aesthetics of red balloons for friendly and red balls for sporting with red cars in the commercial. Another example of an execution was the placement of a track and field flood alongside the car to highlight its sporting aspect. Overall, this was a very successful campaign on social media.

Beating obesity

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Land Cruiser Heritage V6

LAND CRUISER HERITAGE V6 (HELLO TOMORROW)

This promotion was centric on the launch of a New Toyota Land Cruiser in the middle east. The commercial’s success revolves around the text, the locations of the city in the background, and the icons utilized in making headlines more interesting. The campaign ran outdoors and on the papers.

Toyota Commercial

Video Player

Social Media

OPPO Reno4 Launch

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”
Manifesto

Emirates Holidays – Dubai

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Emirates Brand Campaign

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Roche event

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Zbooni

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.
Social Media

Emirates Tactical

EMIRATES TACTICAL FAREs

  In this set of commercials, we worked on a collection of illustrations where we interlinked two different ideas as interconnective forms of expression. The illustrations connect and express different locations, festivals, cultures, and traditions. We were tasked with promoting different elements of traveling, such as adventure, ticket fares, and the essence of destinations.

Climate change

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

VISA Dubai Shopping Festival Offers

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

The idea for the launch of Emirates' new destination Tokyo

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Snowbullet

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Sting Energy

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

ADCB Etihad Guest Card

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Emirates Via You

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”
Manifesto

Emirates Be There

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.
Manifesto

ADCB Brand Campaign

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

New Toyota Hiace Launch

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Toyota Big Savings

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Toyota Service

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.
Social Media

ADNIC annual report (Year of Tolerance)

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

iFLY - YOUR FLYING EXPERIENCE

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Toyota and Tokyo Olympic support sponsor

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”
Social Media

Toyota – Renew your business fleet

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Stop Polluting Water

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

New Toyota Land cruiser launch

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

Aldar (Shopping Malls)

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

ADCB Education Loan

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.

ADCB Islamic Credit Card launch

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Emirates Recruitment

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.
Social Media

Toyota Service for Old Cars

EMIRATES HOLIDAYS – DUBAI

Dubai is an exciting place with sublime infrastructure for tourism and hospitality. In this set of promotions, our target audience was Emirates airlines transit passengers and people aspiring to visit Dubai as a tourist destination. To best promote the city of Dubai, we included images of the city’s most authentic pieces of culture in the gold souq and other places of interest in shopping malls and grabbing the city’s catch of the day. Most importantly, we also inducted the dynamism of the city through a visual of a boatride in downtown Dubai. Ultimately, our goal was to provide food for people’s thoughts of exploration in the Arabian desert city of Dubai. These advertisements were shot on location.nd OOH.
Social Media

AKYASI - Independent shopping delivery service

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

New Johnsons & Johnsons Baby Take Along Pack

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”
Social Media

Diet Pepsi

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”

Elevit

EMIRATES BRAND CAMPAIGN AND OTHER CREATIVES. (HELLO TOMORROW)

Hello Tomorrow was a new creative expression. It was generated through the brand’s divergence in different strands of communication. The campaign projection was thoroughly researched in key global markets with positive results. Research was conducted in Asia, Australia, Europe, and the Middle East. Focus groups of users and non-brand users were researched for a more in-depth response. Groups were probed to establish a new campaign ability to represent a global category challenging brand. The result of this evolution resulted in hard-hitting advertising that is visually engaging. It incorporated communication concentrated on inspiring a traveler to discover a fresh perspective after the “Keep Discovering campaign.”
Presentation